In my opinion one of the greatest journeys in life is to continue to learn.

"The wise man knows he knows nothing, the fool thinks he knows all."

I live by this quote and strive to be as knowledgable as one can be, on a vast array of ideas and concepts.

EasyBank is my UI final concept in design for a conventional banking app.  The first is a mood board thrown together to show off fonts, styles of characters, colors, and give an overall feel for the app. The second design is a completed interface. I kept it simple, and as kid friendly (as much as I knew then) as I could. Showing the main screen, along with a store with a checkout screen below it.

There will be more to come on this page as my educational journey is never ending!

Smoove Creations Case Study

Social Media

The challenge here, like for many companies, is the experience for social media was never curated. It was rapid posting and quick fixes.

The solution was to present ourselves in a very recognizable way across each platform in social spaces and our websites.

This began with research. I personally took up this task digging through our socials and finding our target audience. From this point my team and I began to hash out our look moving forward.

After many meetings we began to build a look based around our branding, including our tone and our overall message.

This resulted in much more interaction through Instagram, subsequently driving customers to our website.

With Hootsuite, l I personally manage our social media accounts. This is an international brand, I wanted to be much more inclusive of different cultures, styles, and wanted to push for the more uncommon. I especially wanted to present more unusual items with people in power and also in our videos showcase our diverse staff people to push the brands imagery beyond just photos.

Many of the bold ideas I created were dismissed but when we met in the middle as presented below were received well within the company and to our audience.

FILMMAKER |  PHOTOGRAPHER | GRAPHIC DESIGNER | WEB EDITOR | DJ